Founder, Niv Benyehuda, gradually came to the realization that wine is so much more than an alcoholic beverage. It is a culture, an art. A truly excellent wine is a product of the skilled and accomplished, of the proficient and gifted; it is a creation by the artist and the scientist, the master of the vineyard and the winery. His perception and appreciation of wine and winemaking deepened into a love for the concept and artistry of wine and winemaking.
